LeapFish Review
This is a review of LeapFish, a new search engine that’s trying to break into the market. I’ve been an online marketer, search engine marketing specifically for over three years now. So by day I’m a SEM Dork and at night I’m the Cork Dork. Anyway, I digress.
The engine allows you to easily see different search engine results pages from Google, Yahoo, and MSN. I first learned about this engine from reading today’s post in PPC Hero (this is most informative blog out there in regards to Paid Search). What I found very interesting was the engines PPC pricing model; buy keywords at a specific ad position for life; no CPCs (cost per click) or CPMs (cost per impressions); it's yours forever. So basically you’re banking on the engine becoming popular and the value of your keywords increasing.
The search results are accurate and populated very quickly. After playing around on the site I was interested in maybe buying a few keywords. That all changed when I read a posting from Tech Crunch illustrating someone’s poor experience with one of LeapFish’s sales representatives. Basically, the advertiser did not want to advertise with LeapFish and the sales representative clicked on the advertiser’s Google ad 50 times in an effort to make the advertiser pay for each of those clicks. And how did the advertiser know it was 50 times? The sales representative told him in an email. The CEO of LeapFish confirmed the actions of the sales representative and is no longer working with the company.
The moral of this post is, I was interested, but now, I’m not at all because I would be upset if someone clicked my ads that many times because now you’re taking money away from me. Now I admit only 1-3 clicks I would be charged for, but it’s the principal of the representative’s action. I’ve received many calls and sat through presentations from other start up search engines, but none of the sales representatives we’re nearly as bad as was described.